Marketing and Communications
The Office of Marketing and Communications collaborates with offices and departments throughout campus to elevate the University brand and to tell Salve's story. We provide expertise across all communication platforms, including our website, social media, digital signage and media relations. Also, our design team provides creative services for both print and digital needs.
Marketing Request Form
The marketing request form streamlines requests. Members of the University community may use this form to:
- Request publicity, marketing and print materials for events and programs
- Submit story ideas for SALVEtoday and the media
- Provide updates regarding academic departments and programs (including print materials)
- Share student, faculty and alumni success stories and accomplishments
- Submit photos and videos for posting to the University’s social media channels
- Request photography and videography
- Request access to Photoshelter, the University's photography library
Marketing and Communications staff will review all submissions to determine which types of digital and print materials will best meet your needs. Examples include digital signage, calendar of events, SALVEtoday, press release, photography, videography, social media, website updates and printed pieces. For larger events, programs and requests, you may be contacted to schedule an additional intake meeting or further discuss your submission.
Broadcast email
Broadcast email messages may be sent to the University community as a whole, or to designated groups such as faculty, staff, class years and graduate students.
Broadcast emails are intended to inform the 亚洲博彩平台排名 community about University operations, campus safety and technological alerts. Requests for participation or solicitations for involvement are granted only if they pertain directly to academic, volunteer and community service activities that are non-event oriented. Individual events are not promoted via broadcast email due to the volume of events on campus.
Digital signage
Digital signage is deployed at multiple locations around campus, including Gerety Hall, Miley Hall and the O'Hare Academic Building.
Content and technical requirements/information:
- Size - 11.5 inches (width) by 8 inches (height)
- File format - PowerPoint slide, PDF or JPG
- Display time - 8 seconds
- A slide must meet the requirements of the University's branding guide.
- A slide should be appropriate for display and applicable to one or more of the University's constituent groups (students, faculty and staff).
- Content should be concise enough to be read twice within the 8-second timeframe.
- Content should meet the requirements of the University's editorial and writing style guide.
- An event-related slide must have space booked in 25Live and be listed on the University calendar.
Graphic design
The design team in Marketing and Communications collaborates with offices and departments to determine the best communication strategy to reach their target audience. The designers can create print and digital designs depending on the avenue of communication.
Design work is prioritized based on institutional strategic initiatives and our production calendar, which maps out all projects from start to delivery.
What is required when submitting a project:
- Project must be submitted 4-6 weeks prior to the delivery/mail date/due date.
- All copy must be provided in a Word document and have been reviewed, spell checked and fact checked by the department submitting the project.
- All images are provided at 300dpi resolution when possible.
- Quantity
Note: Our design team will only begin a project when all materials for that project are submitted.
All print materials being purchased with University funds must be approved by the creative director to ensure proper use of the University's name, logo usage, quality standards, mailing and imagery.
Media protocol
Media outlets and representatives are required to seek permission from the University prior to taking photographs or video footage on campus, or conducting interviews with faculty, staff or students. Members of the media may email media@517b2b.com to arrange interviews and/or shoots.
To report news, email salvenews@517b2b.com.
亚洲博彩平台排名 employees have a responsibility to the University when speaking in public or through the media, and are asked to be sensitive to the importance of their words and actions particularly when expressing personal opinion. If identified with the University, employees may erroneously be perceived as official spokespeople. Employees should always clarify that affiliations are only for identification and that personal opinions do not necessarily coincide with the views of the University, its faculty, staff or students.
Photography and videography
Photography assignments made by the Office of Marketing and Communications are for the purpose of raising brand awareness and reputation through the material we create and the various platforms we maintain.
If you wish to hire a photographer, we recommend using one from our preferred list below. These photographers are familiar with Salve's campus and have worked with us previously. Also, should a department hire a photographer, they will be responsible for obtaining and processing the invoice.
Preferred freelance photographers:
- George Corrigan: gcorrphotos@gmail.com
- Sara Cooney: saracooney95@gmail.com
- Dave and Andrea Hansen: hansenphotography1@gmail.com, davidhansenphoto@gmail.com
- Kim Fuller: kbfphoto@cox.net
- Jessica Pohl: info@photographybyjessicpohl.com
Any photographer that is hired by Salve must provide digital files to the department hiring them and to the University's photo library system, PhotoShelter. For any questions, please email Jen Zevon, creative director, at jennifer.zevon@517b2b.com.
Ideas or requests for marketing-related videography to use for storytelling and recruitment or news purposes should be submitted through the marketing request form. Academic or co-curricular programming that takes students out of the classroom into their surrounding communities and Newport's living laboratory is of particular interest. Video work is prioritized according to institutional goals and timelines as well as other production-related criteria. Requests for video documentation of lectures or events should be made through the Technology Services Center.
Policies, guides and resources
The University has an established social media policy as well style guides for writing and branding. This information is publicly available in the "Policies" section of the faculty/staff audience path. Of particular note is that "SRU" should never be used in text as it is also used by other academic institutions (Slippery Rock University). This also applies to social media accounts.
A variety of other resources are available in the faculty/staff audience path, including University-approved templates for email signatures and PowerPoint presentations.